Corporate Social Responsibility: The Good Corporation
Corporate Social Responsibility (CSR) describes the way in which companies interact with society at large. Corporate Social Responsibility is responsible™, good™ or laudable behaviour by companies. It can also be called corporate citizenship™ or sustainable responsible business (SRB). The extent to which the law requires or permits companies to be good is detailed here.
It is commonplace to read of corporations that aspire to be responsible citizens™. Companies assert that they …
Marketing, 11th Edition
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition–with its engaging presentation of concepts–will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel’s MARKETING, Eleventh Edition, will have you saying, “Now that’s marketing.”
Table of Contents
Part 1 The Wor…
Who is Charlie?: Xenophobia and the New Middle Class
In the wake of the attack on the offices of Charlie Hebdo in Paris on 7 January 2015, millions took to the streets to demonstrate their revulsion, expressing a desire to reaffirm the ideals of the French Republic: liberté, égalité, fraternité. But who were the millions of demonstrators who were suddenly united under the single cry of ‘Je suis Charlie’?In this probing new book, Emmanuel Todd investigates the cartography and sociology of the three to four million who marched in Paris and across…
Global Cases in Best and Worst Practice in Crisis and Emergency Management
Global Cases in Best and Worst Practice in Crisis and Emergency Management is the first book to focus on select global cases from the perspective of best and worst practices in the context of crisis and emergency management. Bringing together the most established scholars and experts in the field, it offers theories along with an empirical, success-and-failure analysis. It presents the cases using a “lessons learned” approach, highlighting the good, the bad, and the ugly for the benefit o…
Einstein’s Telescope: The Hunt for Dark Matter and Dark Energy in the Universe
Cutting-edge astrophysics that builds on Einstein's theories to find the unseen matter that fills the Universe. Dark energy. Dark matter. These strange and invisible substances don’t just sound mysterious: their unexpected appearance in the cosmic census is upending long-held notions about the nature of the Universe. Astronomers have long known that the Universe is expanding, but everything they could see indicated that gravity should be slowing this spread. Instead, it appears that the Unive…
Building Tools with GitHub: Customize Your Workflow
For your next project on GitHub, take advantage of the service’s powerful API to meet your unique development requirements. This practical guide shows you how to build your own software tools for customizing the GitHub workflow.
Each hands-on chapter is a compelling story that walks you through the tradeoffs and considerations for building applications on top of various GitHub technologies.
If you’re an experienced programmer familiar with GitHub, you’ll learn how to build tools with the …
Neurophysiology in Clinical Practice
Abdul Qayyum Rana and Ali T. Ghouse, “Neurophysiology in Clinical Practice”
English | ISBN: 3319393413 | 2017 | 204 pages | PDF | 4 MB
This handbook provides a concise up to date review in interpreting electroencephalography and electromyography using simple illustrations.
The book has been divided into two sections. Section 1 describes electroencephalography and Section 2 discusses electromyography and nerve conduction studies. Each chapter has been carefully drafted to provide the mo…
Leadership Principles for Project Success
This book is about project success and the secret to achieving this success, effective project leadership. Filled with samples, templates, and guidelines, it covers the five principles of effective project leadership: building vision, nurturing collaboration, promoting performance, cultivating learning, and ensuring results. Using nontechnical language, this practical guide explains how to integrate these principles into daily work to help you effectively set up, manage, and align your projec…
The Other Colors: An ABC Book
Do you know what the colors gamboge, zaffre, and debian look like? Then travel through the alphabet with The Other Colors to learn about the beautiful and unusually named colors found in nature-and to brush up on those ABCs as well. Valerie Gates’s charming alliterative style paired with Ann Cutting’s stunning photographs of colors found in nature-ecru eggs, scarlet scallops, fandango feathers, limerick lizards, azure abalones, and more-are sure to delight artsy children and adults alike….
A Critical Edition of Ibn al-Haytham’s On the Shape of the Eclipse: The First Experimental Study of the Camera Obscura (Sources and Studies in the … Sciences) (English, Arabic and Greek Edition)
This book provides the first critical edition of Ibn al-Haytham’s On the Shape of the Eclipse with English translation and commentary, which records the first scientific analysis of the camera obscura. On the Shape of the Eclipse includes pioneering research on the conditions of formation of the image, in a time deemed to be committed to aniconism. It also provides an early attempt to merge the two branches of Ancient optics―the theory of light and theory of vision. What perhaps most strongl…